Less is More

In this post, I’ll simply be posting facts about modern web trends.

  • 53% off all site visits are abandoned if page load takes more than 3 seconds. [Source: Google DoubleClick blog]
  • Walmart saw a 1% increase in revenue for every 100ms improvement in page load. [Source: WPO Stats]
  • 75% of global media users in 2016 we on 2G or 3G. [Sourse: GSMA Mobile]
  • The average user device costs less than 200 USD. [Source: International Data Corporation]
  • Rebuilding Pinterest pages for performance increased conversion rates by 15% [Source: WPO Stats]
  • As the number of elements on a page increases from 400 to 6,000, the probability of conversion drops 95%. [Sourse: Think with Google]
  • By reducing the server size of JSON needed for displaying comments, Instagram saw increased impressions. [WPO Stats]
  •  Netflix saw a 43% decrease in their bandwidth bill after turning on GZip. [Source: WPO Stats]

Bookmark this post if you’d like. I’ll be updating it from time to time.

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