Today we are going to look at a powerful and insightful analytics and feedback tool called Hotjar. Hotjar is a relatively new tool that helps you understand how your web and mobile visitors act on your website. It helps you determine what converts and what doesn’t, where customers might be getting stuck in your online funnel or sales process, and so much more.
Hotjar uses several tools to gather this important info including:
- Visitor Recordings
- Conversion Funnels
- Form Analytics
- Feedback Polls
- Incoming Feedback
It really is one of the most cost-effective ways to truly understand your customers experience on your website or application.
If you are interested in getting Hotjar setup on your site or web application today contact me.